---
title: Idoneos · AI strategy and implementation for SMEs and professionals
description: "Walter Jerusalinsky: discover AI opportunities, choose where to
  start, validate results and integrate improvements into the work of your
  business."
canonical: https://www.idoneos.com/en/
image: applied-ai/resources/opportunities.png
source: index.md
---

<section class="hero ai-hero" aria-labelledby="home-title">
  <p class="eyebrow">Idoneos · Applied thought and technology</p>
  <h1 id="home-title">AI strategy and implementation for SMEs and professionals</h1>
  <p class="hero-lead">AI can expand what your business is capable of doing. I help you understand where it adds value, choose a first project and develop it until it becomes part of everyday work.</p>
  <p class="hero-signature">Walter Jerusalinsky · AWS Certified AI Business Strategist · Early Adopter</p>
  <p><a href="#five-decisions">Explore the five decisions</a> <span aria-hidden="true">↓</span></p>
</section>

<section class="home-section" aria-labelledby="decisions-title" id="five-decisions">
  <p class="eyebrow">How I can help</p>
  <h2 id="decisions-title">Five decisions to turn an idea into an improvement</h2>
  <p>Each possibility raises a question. We start by understanding what you want to improve and move towards the decisions that make it possible. These five guides take you through that process.</p>
  <ol class="decision-list">
    <li>
      <span class="decision-number" aria-hidden="true">01</span>
      <div><h3><a href="applied-ai/discover-opportunities/">Discover opportunities and estimate their cost and potential</a></h3><p>Recognise where AI can add value and which resources the improvement requires.</p><a href="applied-ai/discover-opportunities/" class="decision-link">Identify opportunities <span aria-hidden="true">↗</span></a></div>
    </li>
    <li>
      <span class="decision-number" aria-hidden="true">02</span>
      <div><h3><a href="applied-ai/choose-your-first-project/">Choose where to start based on impact and complexity</a></h3><p>Compare value, effort, urgency and risk to set a first priority.</p><a href="applied-ai/choose-your-first-project/" class="decision-link">Compare projects <span aria-hidden="true">↗</span></a></div>
    </li>
    <li>
      <span class="decision-number" aria-hidden="true">03</span>
      <div><h3><a href="applied-ai/prepare-your-business/">Assess and prepare your business for AI adoption</a></h3><p>Review information, processes, people and controls, and address what is missing.</p><a href="applied-ai/prepare-your-business/" class="decision-link">Review your readiness <span aria-hidden="true">↗</span></a></div>
    </li>
    <li>
      <span class="decision-number" aria-hidden="true">04</span>
      <div><h3><a href="applied-ai/proof-of-concept/">Design proofs of concept and measure their results</a></h3><p>Define what to demonstrate, how to compare it and when to proceed, adjust or stop.</p><a href="applied-ai/proof-of-concept/" class="decision-link">Design a test <span aria-hidden="true">↗</span></a></div>
    </li>
    <li>
      <span class="decision-number" aria-hidden="true">05</span>
      <div><h3><a href="applied-ai/integrate-into-daily-work/">Develop validated ideas and integrate them into everyday work</a></h3><p>Connect the solution to the systems, people and monitoring the business needs.</p><a href="applied-ai/integrate-into-daily-work/" class="decision-link">Plan the integration <span aria-hidden="true">↗</span></a></div>
    </li>
  </ol>
  <p><a href="applied-ai/">Explore the complete applied AI series</a></p>
</section>

<section class="home-section profile-section" aria-labelledby="profile-title">
  <p class="eyebrow">Strategy and execution</p>
  <h2 id="profile-title">I am Walter Jerusalinsky</h2>
  <p>I work with SMEs and professionals from identifying AI opportunities to developing and integrating validated ideas. I combine business analysis with technical implementation and the involvement of the people who will use the solution.</p>
  <p>I want to connect what technology makes possible with people's purposes. That is why I start by understanding the work: what people want to achieve, what makes it difficult and how we could improve the relationship between effort and results.</p>
  <p><a href="applied-ai/ai-bootstrap/">How we work: AI bootstrap and growth through results</a></p>
  <div class="credentials">
    <div class="credential">
      <a class="credential-art" href="https://www.credly.com/badges/6bb5d791-3b15-4738-92af-ed361e45d676/public_url"><img src="applied-ai/resources/aws-ai-business-strategist.png" width="672" height="352" alt="Official AWS Certified AI Business Strategist badge" loading="lazy"></a>
      <strong>AWS Certified AI Business Strategist</strong>
    </div>
    <div class="credential">
      <a class="credential-art" href="https://www.credly.com/badges/ceafdd16-2792-409c-b866-ff6e68c56914/public_url"><img src="applied-ai/resources/aws-ai-business-strategist-early-adopter.png" width="672" height="352" alt="Official AWS Certified AI Business Strategist Early Adopter badge" loading="lazy"></a>
      <strong>AWS Certified AI Business Strategist Early Adopter</strong>
    </div>
  </div>
  <p class="secondary-link"><a href="https://www.credly.com/users/walter-jerusalinsky/badges/credly">Credly</a> · <a href="https://www.linkedin.com/in/walter-jerusalinsky/">LinkedIn</a></p>
</section>

<section class="home-section next-step" aria-labelledby="first-step-title">
  <p class="eyebrow">Next step</p>
  <h2 id="first-step-title">Let’s talk about your business</h2>
  <p>Tell me what you want to improve, a task that is proving difficult or an opportunity you are exploring. We can start by understanding the problem and assessing a first step.</p>
  <div class="action-group"><a href="contact/" role="button">Send an enquiry</a></div>
  <p class="secondary-link"><a href="applied-ai/discover-opportunities/">You can also start with the guide to identifying AI opportunities</a></p>
</section>

<section class="home-section" aria-labelledby="idoneos-title">
  <p class="eyebrow">The thinking behind Idoneos</p>
  <h2 id="idoneos-title">Thought, technology and AI applied to real projects</h2>
  <p>Knowledge, open technology and critical thinking become decisions, products and tangible ventures. This is the thread connecting the writing on Idoneos.</p>
  <div class="context-grid">
    <div><h3>Thought</h3><p>Purpose, judgement and applied knowledge.</p><a href="techne/">Explore Techne</a></div>
    <div><h3>Entrepreneurship</h3><p>Create value and put ideas into practice.</p><a href="../etica_del_emprendimiento/" hreflang="es">Read about entrepreneurship (in Spanish)</a></div>
    <div><h3>Technology</h3><p>Systems and tools that turn resources into capabilities.</p><a href="faq/what-iot-is.html">Explore the Internet of Things</a></div>
  </div>
</section>